{"id":131532,"date":"2024-12-02T15:10:09","date_gmt":"2024-12-02T15:10:09","guid":{"rendered":"https:\/\/madinevent.com\/?p=131532"},"modified":"2026-09-23T15:07:41","modified_gmt":"2026-09-23T15:07:41","slug":"congres-dexception","status":"publish","type":"post","link":"https:\/\/madinevent.com\/en\/congres-dexception\/","title":{"rendered":"Programming of a congress at La D\u00e9fense Arena"},"content":{"rendered":"
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Last Tuesday, the team from <\/span>Mad In Event<\/b> had the privilege of going to the <\/span>Paris La D\u00e9fense Arena<\/b>, An iconic location in the capital, chosen to support a major food retailer during its congress. An ambitious mission that consisted of creating a unique atmosphere and bringing an original artistic touch to this large-scale event.<\/span><\/p>\n

Looking back on a successful collaboration and tailor-made programming that made this event a real success.<\/span><\/p>\n


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A clearly defined mission: to create the perfect atmosphere<\/h3>\n

Our role? To support our client in the artistic programming of their event, in order to create highlights while ensuring the coordination of the different musical sequences.<\/span><\/p>\n

The objective was to combine artistry and consistency with the group's identity, in order to enhance the company's culture while dazzling its guests.<\/span><\/p>\n

To achieve this goal, we collaborated with the organizing team to determine the artistic formats best suited to their needs and message. This allowed us to select artists who reflected both the group's values and its image.<\/span><\/p>


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A diverse artistic program<\/h3>\n

Therefore, we called upon various artists such as: <\/span><\/p>\n

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